The baby food market in the U.S. alone is estimated to be above three and a half billion dollars. The giant manufacturers of baby food and baby formula constantly vie with one another in grabbing more market share. They adopt all possible strategies to get closer to the customers. Distributing free samples and baby coupons would be a good idea to popularize any baby care products. The mothers would hesitate to use a new product for their babies as they have a justifiable fear that their babies might become sick. But when the companies distribute baby coupons free they gladly accept the coupons if they are from the reputed companies. The mothers try the products for their babies and in most of the cases they like the product immensely. Pretty soon they become the regular customers for the product. The company thus achieves its goal pretty easily. There is no need for the company to arrange for door to door distribution of the product in this method. Door to door distribution always involves heavy expenditure and the company that distributes free baby coupons would easily save a lot of money. Many new customers would be introduced to the products of the company in this cost effective method.
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